D&AD
2014

The brief was to illustrate a chosen moment in XL Recordings’ history.

Using the event of Radiohead’s ‘pay what you like’ release of In Rainbows, the response to the brief is a limited edition record which includes a wall poster and an interactive phenakistoscope, allowing fans to create their own Radiohead illustration. Ten visual components related to ‘In Rainbows’ are provided that can be placed under the record; when the viewer is installed and the record is played, animations of the band and lyrics from the tenth line of a selection of songs move underneath the clear vinyl.

These components can be placed in any order, allowing the fan to construct new sets of lyrics and their own personal visual remix of the album.

This video was created as part of my entry to D&AD New Blood 2014 and received an 'In Book' award.