Honda
2017

For the 2016 launch of the new Honda Type-R model, Karmarama were briefed to design the email going out to existing Honda customers to make them aware of the launch and encourage them to book a test drive. I was briefed to design a set of emails that portrayed the dark and dangerous feel of the Type-R using a grungy aesthetic. 

I designed a suite of gifs that were used across all promotional emails, creating a bespoke type and animation style, highlighting key information picked out from the email text and effectively conveying the personality of the car.